The 10X Rule - 10X Your Business, Income and Life with Grant Cardone

Are you looking for ways to boost your career, make more sales for your business or improve productivity in whatever you currently do? Persuasion and Sales are the most critical skills you need to learn to improve your life, work and business.

The 10X Rule - 10X Your Business, Income and Life with Grant Cardone

Are you looking for ways to boost your career, make more sales for your business or improve productivity in whatever you currently do? Persuasion and Sales are the most critical skills you need to learn to improve your life, work and business. Grant Cardone will teach you exactly how to do that.  

Who is Grant Cardone?

Grant Cardone is an entrepreneur, real estate investor, sales trainer, social media influencer and one of our most popular motivational speakers. He is also a best-selling author of books such as The 10x Rule, Be Obsessed or be Average, Sell or Be Sold, If You are not First, You're Last, The Millionaire Booklet and many others.

Grant Cardone is a founder of Cardone Capital - a $ 1 billion real estate investment company. Cardone University is a training platform dedicated to sales and business professionals, teaching persuasion techniques, sales, negotiation and other skills required to succeed in business.

He is also a founder of 10X Production, a media company that includes a social media agency, TV shows, podcast and one of the most famous events in the world - the 10X Growth Conference, where Grant and other world-class entrepreneurs are teaching everyone how to 10X their Business, Income and Life. Grant Cardone was named the #1 marketer to watch in 2017 by Forbes Magazine.

As you can see, this list is quite extensive, and by the time you read this review, Grant will probably get involved in many other ventures. But, I admire his relentless approach and his focus on success. Grant dedicated his life to achieving success and teaching others how to do the same.

This is the main message that Grant sends to his followers and clients across the globe. We must make success our duty, responsibility, and obligation and rise above outdated, unworkable middle-class myths and limitations to achieve true freedom for ourselves and our families.

What is the 10X Rule?

Grant Cardone has started a worldwide global movement, the 10X Movement. The 10X Rule is the single principle people apply throughout their lives. The 10X Rule is a way of thinking, the practice of thinking BIG. It is also about taking action. Positive thinking needs to be improved and will only get you somewhere if you apply these principles daily. First, you must learn what to do and then use those principles in practice.

The main focus of the 10X Rule, the essence of this principle, is this - you must set 10 times what you think you want and then do 10 times what you think it will take to accomplish those targets.

Massive thoughts must be followed by enormous action - only then will you be able to achieve tremendous results.

Why is the 10X Rule Important?

The way many of us are raised as kids is wrong and limits our abilities. How many times have you heard when you were a child - you can't have that, there is not enough of this for everyone, you must be happy with what you have, others don't even have what you have got, and you must be satisfied with it, this is not for us and so on and so forth…. The list of excuses is endless.

Don't get me wrong, I understand that we live in a complicated world. But if most of us didn't have these limitations in our minds from an early age, we could have accomplished considerably more in life. And I am not only talking about monetary things… But, unfortunately, it's when we become older some of us realize that this world is rigged and is not what we have been told from an early age.

Life is a game, and you must follow some rules, while you can bend or create your own rules. That is why some of us can achieve extraordinary success. These people eventually realize how the world works and can adapt and thrive.

Unfortunately, many of us remain stuck in our old belief system and trapped in this scarcity mentality. We can't see what else is possible, and with this old way of thinking, people live their old lives.

That is why people like Grant Cardone and the principles such as the 10X Rule are essential. To demonstrate that things can work differently and that everything is possible.

Grant Cardone urges us to make Success our Duty and Obligation. He wants to show that there is no shortage of success in the world and that the only limitations are within our minds. Look around you. Many people can achieve success in their lives and make a difference in our world.

I also want to stress that success that we are talking about is more than just monetary and material. Money is a by-product of success, but not success itself. To me, success comes in the form of fulfilled human potential. As Dan Pena says: "Men's greatest burden is an unfulfilled potential". And I agree with him on that.

Some people might be dreaming of creating businesses that will change the world. Others might want to develop skills to create masterpieces in art, music or other areas of life. Finally, some people want to travel the world and help others, teach them, and improve their lives. We all have different purposes in life, but everyone can become successful. And money is only the result of our work, not the reason.

An interesting study conducted in the US some time ago tried to measure happiness depending on the money people were making. And it found that money only mattered to a certain point (something like $70k per year), where people's happiness was directly linked to their earnings.

Once this level was reached and necessities were covered, money was no longer causing happiness. After that, it began to depend on other things.

Take Control Over Your Life

One of the 10X Rule's key messages is that we must first take control of our lives to become successful. I repeat - take control of each and every aspect of our lives. That includes taking control of our thoughts and emotions, as this is where everything begins - in our minds.

We also must take control of our daily lives - actions that we take daily - our habits, daily routines, physical exercises, food that we eat, people we spend our time with, things that we learn, and other actions that we take daily.

We must learn to take responsibility for our own lives. Only then can we achieve the desired outcome. But unfortunately, most of us are lazy and, from an early age, are used to blaming others for our failures. AND THAT IS THE BIGGEST TRAP OF ALL!

People want to stay in their comfort zone. That requires effort, and most of us are just lazy f**ks… But you can't expect to achieve different results by doing the same thing repeatedly. Once this first battle over yourself is won, success is a matter of time.

Four Degrees of Action

In the 10X Rule, Grant Cardone gives us an example of 4 degrees of action that most people take. Depending on the choice that you make - you get specific results. So, according to Grant Cardone, the 4 degrees of action are as follows:

  1. Do Nothing. That is what it sounds like - people take no f**king action. They accept life as it is and expect things to happen to them and for them. They will blame life, circumstance, parents, other people, aliens or who knows what for their failures - but not themselves. No surprise that if you don't do anything - you won't get anything…
  2. Retreat. That is a kind of action as a reaction to a temporary defeat or some difficulties. When people start doing something - they expect it to be easy. And once immediately things don't work out as they wish - they retreat. And the same as the first category - they blame others or go into self-pity… it's not for everyone. I am not good enough, circumstances are more vital them me… and all that bullshit… But they don't realize that life often gives us a test - how strongly we want something… If we give up after the first attempt, we are not serious and don't deserve it. In my life and business, I have proven numerous times… If you are working towards something - usually it will take 2-3 times longer to achieve it, it will be more expensive, and you will have to put in 3 times more effort. But I consistently achieved everything I wanted, just not as fast.
  3. Taking normal levels of action. That is the road to, as Nassim Taleb calls it, a Land of Mediocristan. That is the most prevalent in our society. Many people do just enough to get by… Improve slowly, have "normal" lives… The goal here is average marriages, health, careers, finances… So, are you willing to settle for less and be average? Or do you want more?
  4. Massive Action. You can only achieve extraordinary success by taking massive levels of action. There is no exception to it. There are no shortcuts. You must go all-in and burn all the bridges, so there is no turning back. An interesting study about achieving massive success was formulated as the so-called 10,000 hours rule. The study was conducted on many people considered highly successful in their fields, such as musicians, technologists, scientists, people from business and other walks of life. And this study found that these people achieved extraordinary success because they spent at least 10,000 hours practising and working in their field. That is a magic number, the hours required to achieve greatness. And it was not about some special gift. It was about persistence and hard work. I encourage you to research this study as it's fascinating and an eye-opener.

Be obsessed or be average

This is the title of another Grant Cardone book, but it also very much applies to the 10X Rule. First, you must be obsessed with what you do. It would be best if you were motivated to do what it takes. With obsession, you can spend 10,000 hours mastering the skill (whatever it can be).

There is nothing wrong with obsession. If you look at extraordinary people such as Steve Jobs, Elon Musk, Bill Gates, Warren Buffet...They leave and breathe their work. They dare to stay ahead of the herd and think differently. They were obsessed with their ideas and were able to create companies that are changing the world we live in.

Overcommit and overdeliver

This is one of the critical principles of Grant Cardone's 10X Rule. Feel free to over-commit. If someone is asking you to do something - and you don't know how to do it - don't hesitate. Just say yes and figure out later how to do it. By doing so, you will get people's respect. And not just other people, you will respect yourself.


Your thoughts and actions are the reason why you are here right now. Don't be afraid. Get rid of the fear. And once you overcommit - then overdeliver. Do more what it takes. Go the extra mile. Do more than you have been asked for faster and better. Do all this together. First - overcommit. Then - over-deliver. That is the 10X way!

What do I think of Grant Cardone's

If you want to learn more about Grant Cardone's life and ventures, you can find a lot of information online. If you want to check out what courses he teaches and how they can benefit you, you can follow this link. What Grant teaches and the content he produces resonates with our vision.

We are focusing on the strategies that help us to grow and become better versions of ourselves. Grant Cardone is one of our top Mentors, and the 10X Rule is one of our top strategies.

I want to tell you a story about how I came across Grant Cardone for the first time. I have a friend who has been telling me about this guy, a motivational trainer and how he was travelling across the ocean to the US to his events (and he goes there every year). At first, I thought he was talking about Tony Robbins, but he told me that is not him but Grant Cardone.

That was a couple of years ago, and I had never heard of Grant before, so I decided to check it out. I watched a couple of videos on youtube and was hooked. Grant is a straight-shooting guy, and his viewpoints on leadership, the economy, small business, retail sales, employment, and headlines are inspiring. His "no bullshit" approach might not be liked by everyone, but he talks about fundamental topics that matter in life and talks about them honestly.

I have read many books and taken many courses, and now I am sharing what I have learned from Grant Cardone.

If you listen to many motivational trainers, they all talk about the same. There are specific rules in life, and if you follow them, they help you to reap particular results.

First, it all starts with The Inner Game, inside-out heads. We must decide to change our lives; the only limit is our imagination. As Napoleon Hill famously said: "Whatever the mind can conceive and believe, the mind can achieve." And quite often, to win an Inner Game, we must eliminate the limited beliefs drilled into our heads from when we were young.

Then, once we have a clear Vision for our lives, we must take action. We must learn new skills or improve existing ones and work smart, hard and non-stop until we achieve our goals. We need to be persistent. We need to be hustlers.

We must have no fear (or embrace it if we do) and know we can do whatever we think we can. A famous Henry Ford quote says:

"Whether you think you can, or you think you can't – you're right,".

It emphasizes how much attitude determines success or failure.

So, while the rules for success are the same and we know them all, what makes specific motivational coaches so popular and others not? There are a few main things that I pay attention to.

Know Your Why

That is the most crucial question that needs to be answered when choosing a mentor. There has to be an apparent reason why the person is doing what they are doing. And it has to be bigger than us.

Quality of the Content

And the third thing is the quality of content. If you start following someone, you must ensure you won't spend hours listening to mumbo-jumbo and nothing else. Instead, you must learn specific skills or strategies to help you achieve your life goals.

All this should make emotional and logical sense for you if you decide to follow someone. Yet, these days you can see so many Facebook or Youtube ads about "gurus" talking about success, wealth, money, and blah-blah-blah. But they don't feel genuine. Instead, they talk about material success but need to understand why you need it in the first place.

I am saying all this because Grant Cardone hits all these 3 points spot on. If you are in business or working for someone, you will find tons of valuable information that will put you on the right track.

That is why I also like Jordan Belfort so much. He has a clear Vision and Why; he is full of positive energy, and his content is valuable. This review covered Jordan Belfort's Straight Line Persuasion System in detail.

Now, I am not just blindly following Grant Cardone, and there are certain things that I might not 100% agree with. But he is an excellent example; we can learn specific things from him that suit us.

The 10X Movement

After Grant Cardone wrote his famous book "The 10X Rule" in 2011, he accidentally (or maybe not) launched a so-called 10X Movement. This resulted in the launch of the 10X Growth Conference at the beginning of 2017.

This 3-day event has quickly become the world's largest business and entrepreneurial conference, with over 40,000 people attending.

Grant Cardone created the 10X Movement and Growth Conference Event as a place where people come to learn strategies from the most successful entrepreneurs in the world.