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11-04-2011, 07:09 PM #1
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Building Your Mailing List with Downloads
Building Your Mailing List with Downloads
A mailing list is the lifeblood of your online business. The old adage "the money is in the list" cannot be true enough -- if you had a targeted list of prospects to contact each time you have a new product, you will be able to save a lot of effort by marketing it to your existing list of targeted prospects.
You can actually build up a targeted list of prospects that are interested in your products by offering a relevant download on your website. For example, let's take a look at a very good example -- apple.com. When you download the free iTunes and Quicktime software from their site, they will ask you to fill in an optional name and email form so that they can send you offers on songs that you can purchase via -- guess where -- iTunes!
In reality, you do not need to offer such a "heavyweight" download such as a full-feature software like iTunes. You can attract prospects equally well with some quality freebies such as a simple report, a free wallpaper, and so on. The important thing is that your download offers enough value for the prospect to be willing to give away his/her own email address to get it.
However, slapping together a simple download and putting a link on your website won't be enough to attract qualified prospects. You will have to do some homework in order for your lead-generating mechanism to work well for you.
First of all, you must place your download form prominently on your website. Preferably, dedicate a page to it and link to that page from every other page of your website. That way, there is no way your visitors cannot find the download page, and when they do, you'll get some of them converted into your prospects!
Also, you have to put a little effort into promoting your download. Explain and elaborate on the values of the download, and why your visitors should download it. You might think why would anyone want to pass on a freebie, but most of your visitors would be too lazy to take the effort to download it because most of their downloads just sit on the harddisk collecting virtual dust. It is hence important to show your visitors why they should download your freebie.
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11-04-2011 07:09 PM # ADSAdvertise here Circuit advertisement
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11-17-2011, 05:10 AM #2
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Re: Building Your Mailing List with Downloads
This is a great way of providing incentives to your websites visitors to join your mailing list. I have seen it happen a number of times with ebooks and think it can be effective. Write an ebook about something that is relevant and will be useful to your target market and offer it for download.
When they download the ebook, they have to subscribe to your mailing list and its a WIN-WIN situation.
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Re: Building Your Mailing List with Downloads
i must read it , secound time and third to understand it , but thank you )))
i think i ts good ))))
ahmadatta2009 - ahmad paolo
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Re: Building Your Mailing List with Downloads
i'll try to do this strategy to build my mailing list. Now i just need to find a good freebie to increase my success rate.
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09-12-2012, 06:41 AM #5
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Re: Building Your Mailing List with Downloads
I never build working web, that too complicated and I have no option to offer in working web. maybe to make it simple we able to buy from web maker, thats the simple step to have it. and if the working web just to promo our business we possible to build HTML web, easy and faster...........
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09-13-2012, 07:33 PM #6
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Re: Building Your Mailing List with Downloads
The old adage "the money is in the list" cannot be true enough -- if you had a targeted list of prospects to contact each time you have a new product, you will be able to save a lot of effort by marketing it to your existing list of targeted prospects.
You can actually build up a targeted list of prospects that are interested in your products by offering a relevant download on your website. For example, let's take a look at a very good example -- apple.com. When you download the free iTunes and Quicktime software from their site, they will ask you to fill in an optional name and email form so that they can send you offers on songs that you can purchase via -- guess where -- iTunes!
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