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View Full Version : CBS Embraces Social Media For Fall TV Launch



Amrit01
03-03-2012, 08:04 PM
The Fall TV season officially kicks off this week  and CBS.com is celebrating with two weeks of social media events for fans.

Starting Monday night, CBS.com will be running an online introduction to CBSs fall schedule, called the Fall Premiere Show. After watching a set of 15-minute online previews, fans of CBS series  such as Hawaii Five-0, NCIS and CSI  can join live online chats with the shows producers. Each night this week, fans can log in using Facebook or Twitter, ask the producers questions and discuss the show in real time.

The chats, with the exception of CSI, are scheduled to coincide with the East Coast re-runs of each shows season finale from last spring. Heres the schedule and official Twitter hashtag for each show:Sept. 12  Hawaii Five-0 at 10 p.m. ET (#H50)Sept. 13  NCIS at 8 p.m. ET (#NCIS)Sept. 14  CSI at 7 p.m. ET (#CSI)Sept. 15  The Mentalist at 10 p.m. ET (#TheMentalist)Sept. 16  CSI:NY at 9 p.m. ET (#CSINY)Tweet Week ReturnsLive chats are just the start. From Sept. 19 through Sept. 26, CBS is bringing back its online Tweet Week promotion. Each night, CBS fans can follow along on Twitter or at CBSs Tweet Week page to interact with actors and producers during the season premiere of some of CBSs existing shows.

Fans can follow the hashtag #CBSTweetWeek or follow the Twitter accounts of each shows actors or producers.

These are the shows that will be live tweeting their premieres during Tweet Week:Sept. 19  Hawaii Five-0Sept. 20  NCIS: Los AngelesSept. 21  Survivor and Criminal MindsSept. 22  The Big Bang TheorySept. 23  A Gifted ManSept. 26  The Good WifeAs Bravos Lisa Hsia noted at Mashable Connect, getting talent actively involved with a social media strategy is essential to building greater community engagement. And of course, CBS isnt the only network that is embracing social media this year. Fox, ABC and NBC are also actively courting their audiences using social channels. We look forward to seeing at the ratings to gauge the impact social media has (or doesnt have)  and what shows hit it big or just fizzle out.

Does social media enhance the network TV experience? Let us know what you think in the comments. Print StoryEmail StoryReprintsTopics to followFacebook76,263 followersFollowTwitter50,224 followersFollowSocial media62,863 followersFollowTelevision2,747 followersFollowEntertainment2,930 followersFollowCBS164 followersFollowSocial TV274 followersFollowTweet week1 followerFollowFor more Entertainment coverageFollow Mashable EntertainmentBecome a fan on FacebookSubscribe to the Entertainment channelDownload our free apps for Android, Mac, iPhone and iPad